Doing Well While Doing Good. Linking A Social Cause To Product Promotions: Why It Works And How To Make It More Effective
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چکیده
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ژورنال
عنوان ژورنال: GfK Marketing Intelligence Review
سال: 2010
ISSN: 1865-5866
DOI: 10.2478/gfkmir-2014-0066